Three Areas In Retailing That Need To Be Researched: Dr. Suraksha Gupta, Brunel Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014
Session: Bridging Research Perspectives I – Retailing
Speaker: Dr. Suraksha Gupta, Lecturer, Brunel Business School

In her presentation, Dr. Suraksha Gupta discusses three areas in retailing that need to be researched. They are:

  • information management
  • knowledge of how consumer loyalty works in emerging markets
  • how the retail industry can help address social issues

Concluding her presentation, Dr. Gupta says that one of the major hindrances to conducting research on these topics is the availability of data and that it can be to a certain extent overcome by collaborating with senior professors.