Eight Points To Keep In Mind When Conducting International And Cross Cultural Research: Dr. Tammo H.A. Bijmolt, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Tammo H.A. Bijmolt, Professor of Marketing Research, Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen In his presentation, Dr. Bijmolt discusses at length some important […]

For A Research Centre To Be Successful, It Should Focus On The Target Group: Dr. Peter C. Verhoef, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen Dr. Peter C. Verhoef talks about linking marketing practice with business with reference to setting up and running a research centre. He discusses in detail […]