End-Of-Year Reviews By Social Media Sites As Examples Of Content Marketing

Social media  sites are becoming a popular medium for sharing content to promote products, services and share knowledge. Everyday large amount of content is shared by brands and individuals that helps drive traffic to these sites. It also acts as a tool for gaining new users and for acquiring ads. Well aware of the fact […]

Digital And Social Media Marketing – 2nd AIM-AMA Sheth Foundation Doctoral Consortium

Digital and social media is being discussed widely among both marketing professionals and academics. Companies are experimenting with ways to integrate these platforms with their marketing strategy and exploit the exposure these platforms provide. To aid businesses in their quest to harness the new medium of communication, both academia and industry are regularly holding conferences on the subject. […]