Consumers Take Time To Get Accustomed To New Store Formats: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, IIMA Dr. Sinha talks about modernization of the retail industry in emerging markets. He says that factors such as community, caste and location all affect the industry. Apart from these factors, he says that ‘convenience’, which […]