Three Areas In Retailing That Need To Be Researched: Dr. Suraksha Gupta, Brunel Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Suraksha Gupta, Lecturer, Brunel Business School In her presentation, Dr. Suraksha Gupta discusses three areas in retailing that need to be researched. They are: information management knowledge of how consumer loyalty works in emerging markets how the retail industry […]