Kan Khajura Tesan: A Real Solution For Real Problems

India shone at the Cannes Lions 2014 with Hindustan Unilever’s Kan Khajura Tesan – an innovative rural outreach initiative through mobile, winning three golds – two in Media for PHD India and Lowe and Partners Worldwide (Mumbai) and one in Mobile for Lowe and Partners Worldwide (Mumbai). The Kan Khajura Tesan, designed on the lines […]

Mobile Advertising Loophole Might Be Wasting A Ton Of Your Money

A Las Vegas media buying agency, Platinum Web Marketing, conducted real-time tests at some of the US’ highest-traffic intersections to investigate the disproportionately large PPC (pay per click) charges for mobile devices. In both Las Vegas and Manhattan, agency representatives were able to repeatedly access the same PPC ad and ring up charges just by […]