India Is The Best Place To Find People With A Methodical And Logical Mindset: Dr. John Roberts, University of New South Wales

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. John Roberts, Professor of Marketing at the University of New South Wales & London Business School Dr. John Roberts relates marketing to engineering and considers it to be more of a profession and less of a practice. He says that marketers like […]

Balaji Wafers’ Strength Is Quality And Affordable Products: Jay Sachdev, Balaji Wafers

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Relevance Of Research In The Marketplace Speaker: Jay Sachdev, Balaji Wafers (Linkedin) Jay Sachdev in his presentation on the company’s marketing strategy starts with a short video that explains how the company operates, shows its various manufacturing units and talks about its distribution network and major brands. From […]