Brands Represent Much Of The Value Of The Firm, Yet We Don’t Have A Good Way Of Valuing Brands: Dr. David W. Stewart, Loyola Marymount University

Event:¬†2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. David W. Stewart, President’s Professor of Marketing and Law, Loyola Marymount University In his presentation, Dr. Stewart discusses why it is important for the academia to interact with managers who he calls¬†‘real people’ and lists a few benefits […]