Reading List – Legends In Marketing

Since 2010, Sage Publications has been publishing a series titled ‘Legends in Marketing’  honouring the contributions of eight of the most globally renowned Gurus of the subject. The series covers the most important contributions made in the subject in the past hundred years. It reproduces some of the most influential and well-known works of these Gurus and substantiates their contributions […]

Cell Phone Has Become A Great Equalizer Between Advanced And Emerging Economies: Dr. Jagdish Sheth