Marketers Need To Be Whole-Brained Professionals: S. Swaminathan, Hansa Cequity

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Relevance Of Research In The Marketplace Speaker: S. Swaminathan, Co-founder & CEO, Hansa Cequity S. Swaminathan, in his presentation on relevance of research in the marketplace, says that today market research is based on consumer behaviour data rather than on ideas. According to him, over the past […]