In Research, The Focus Should Be On Rigour And Relevance: Dr. V Kumar, Georgia State University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair Professor in Marketing, Georgia State University Dr. Kumar starts his presentation by telling the audience how his journey in research started and why data is important for research. To bring […]