Academicians Need To Give The Industry New Aha! Ideas: Dr. Jagdish N. Sheth, Emory University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Dr. Sheth starts his presentation by enumerating the most obvious and easiest means of facilitating collaboration between industry and academia, such as:         inviting industry professionals as […]