For A Research Centre To Be Successful, It Should Focus On The Target Group: Dr. Peter C. Verhoef, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen Dr. Peter C. Verhoef talks about linking marketing practice with business with reference to setting up and running a research centre. He discusses in detail […]