3rd AIM-AMA Sheth Foundation Doctoral Consortium, January 18-20, Dubai

Institute of Management Technology-Ghaziabad is organizing the 3rd AIM-AMA Sheth Foundation Doctoral Consortium in collaboration with Academy of Indian Marketing (AIM), to be held on 18th & 20th January at the institute’s Dubai campus. Register Now This year the focus of discussion will be on Emerging Markets & International Research , Social Media and Digital Marketing, Branding & Marketing […]

Consumers Taking Charge Of How Brands Communicate With Them: Dr. Jagdish Sheth

Dr. Jagdish Sheth believes that social media has now become a more powerful medium than television and radio. Dr. Sheth observed  that the consumer has taken charge of shaping the communication that he has with the brand while speaking at The International Conference on Social Media Marketing in Emerging Markets (ICSMM 2014) organized by Academy […]

ICSMM 2014: LIVE Blog Day 1

IMR’s Live coverage of Day 1 of the International Conference on Social Media Marketing in Emerging Markets, ITC Gardenia, Bengaluru 25-26th July 2014 Live Blog ICSMM 2014

Academicians Need To Give The Industry New Aha! Ideas: Dr. Jagdish N. Sheth, Emory University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Dr. Sheth starts his presentation by enumerating the most obvious and easiest means of facilitating collaboration between industry and academia, such as:         inviting industry professionals as […]