For Strategic Research We Need Multi-Method Work Like Surveys, Experiments And Time Series Models: Dr. Nick Lee, Aston Business School

Event:¬†2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session:¬†Bridging Research Perspectives I – Retailing Speaker: Dr. Nick Lee, Professor of Marketing and Organizational Research, and Director of Research Degrees, Aston Business School Dr. Lee talks about the various methodical issues and problems that crop up when conducting research especially in strategic marketing fields. He […]