Emerging Markets Conference 2015 – A Great Learning Opportunity: Ridhi Agarwal, Ph.D Candidate, IIM Calcutta

I went to the Emerging Markets Conference, held at IMT Dubai in January 2015, with a lot of anticipation. The conference more than met my expectations with its excellent speakers, diversity of content and the presence of senior academicians. With the changing global scenario and the growing potential of emerging economies, this conference came at […]

Top 5 Global Deals In Content Marketing

Content Marketing is where all the action is. A part of every CMO’s agenda, the evolving marketing tool has become a must for every brand. Either brands themselves are becoming publishers or are outsourcing their content needs to specialists. Given all this buzz, it is no surprise that content marketing as an investment avenue is […]

3rd AIM-AMA Sheth Foundation Doctoral Consortium – An Unforgettable Experience: Diptiman Banerji, Ph.D Candidate, IIM Calcutta

The 3rd AIM-AMA Sheth Foundation Doctoral Consortium which was held from 18th – 20th January at IMT Dubai, was attended by more than 40 student delegates and 30 renowned academics from across the globe.  The program commenced with Professor V. Kumar from Georgia State University and Professor Jagdish Sheth from Emory University (via video) addressing the […]

End-Of-Year Reviews By Social Media Sites As Examples Of Content Marketing

Social media  sites are becoming a popular medium for sharing content to promote products, services and share knowledge. Everyday large amount of content is shared by brands and individuals that helps drive traffic to these sites. It also acts as a tool for gaining new users and for acquiring ads. Well aware of the fact […]

5 Top Global Content Marketing Campaigns Of 2014

Content has emerged as a major tool for marketers trying to establish their brand as a thought leader in the category and develop an ongoing dialogue with their audiences. Still an evolving concept, marketers are yet to establish a formula on what works and what does not when it comes to engaging with audiences through […]

The Lego Movie: Everything Is Awesome About Content Marketing Done Like This

The legendary Danish toy brick manufacturer is well-known for its various ingenious content marketing efforts such as Lego Club Magazine, Microsites, Lego Mini Movies, Lego Click, Lego Network etc. However in 2014 this privately held company with nearly $5 billion in annual revenue outdid itself – yes, we’re talking about The Lego Movie, produced by […]

Kan Khajura Tesan: A Real Solution For Real Problems

India shone at the Cannes Lions 2014 with Hindustan Unilever’s Kan Khajura Tesan – an innovative rural outreach initiative through mobile, winning three golds – two in Media for PHD India and Lowe and Partners Worldwide (Mumbai) and one in Mobile for Lowe and Partners Worldwide (Mumbai). The Kan Khajura Tesan, designed on the lines […]

Five Social Cause Campaigns That Went Viral

Can a social cause in the span of two odd months raise $100 million? Yes, you read the figure right. That’s the amount raised by the ALS Ice Bucket Challenge. Till a month back, not many were aware of ALS (amyotrophic lateral sclerosis). Then, the Ice Bucket Challenge happened and today, it is one of […]

Reading List – Legends In Marketing

Since 2010, Sage Publications has been publishing a series titled ‘Legends in Marketing’  honouring the contributions of eight of the most globally renowned Gurus of the subject. The series covers the most important contributions made in the subject in the past hundred years. It reproduces some of the most influential and well-known works of these Gurus and substantiates their contributions […]

Reading List – Managing Marketing: An Applied Approach And The Marketing Toolkit

The Book: The book  – Managing Marketing: An Applied Approach along with the workbook The Marketing Toolkit, covers  and provides insights on important marketing concepts in a manner that practitioners of marketing can easily  understand and implement them in the real-world. It covers in detail, emerging and widely discussed marketing topics such as creating customer […]