Marketers Need To Be Whole-Brained Professionals: S. Swaminathan, Hansa Cequity

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Relevance Of Research In The Marketplace Speaker: S. Swaminathan, Co-founder & CEO, Hansa Cequity S. Swaminathan, in his presentation on relevance of research in the marketplace, says that today market research is based on consumer behaviour data rather than on ideas. According to him, over the past […]

Balaji Wafers’ Strength Is Quality And Affordable Products: Jay Sachdev, Balaji Wafers

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Relevance Of Research In The Marketplace Speaker: Jay Sachdev, Balaji Wafers (Linkedin) Jay Sachdev in his presentation on the company’s marketing strategy starts with a short video that explains how the company operates, shows its various manufacturing units and talks about its distribution network and major brands. From […]

Customer Should Be The Focal Point Of A Research Project: Sudarshan Jain, Abbott Healthcare

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Relevance Of Research In The Marketplace Speaker: Sudarshan Jain, Managing Director- Healthcare Solutions, Abbott Healthcare Pvt Ltd In his presentation, Sudarshan Jain talks about the relevance of research in the marketplace with reference to healthcare industry which has changed extensively over the last few years. Referring to issues […]