In Research, The Focus Should Be On Rigour And Relevance: Dr. V Kumar, Georgia State University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair Professor in Marketing, Georgia State University Dr. Kumar starts his presentation by telling the audience how his journey in research started and why data is important for research. To bring […]

For A Research Centre To Be Successful, It Should Focus On The Target Group: Dr. Peter C. Verhoef, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen Dr. Peter C. Verhoef talks about linking marketing practice with business with reference to setting up and running a research centre. He discusses in detail […]

India Is The Best Place To Find People With A Methodical And Logical Mindset: Dr. John Roberts, University of New South Wales

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. John Roberts, Professor of Marketing at the University of New South Wales & London Business School Dr. John Roberts relates marketing to engineering and considers it to be more of a profession and less of a practice. He says that marketers like […]