Academicians Need To Give The Industry New Aha! Ideas: Dr. Jagdish N. Sheth, Emory University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Dr. Sheth starts his presentation by enumerating the most obvious and easiest means of facilitating collaboration between industry and academia, such as:         inviting industry professionals as […]

We Do Not Take Up Projects Where The Company Insists On Having A Propriety Right Over The Research: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, Indian Institute of Management, Ahmedabad Dr. Sinha says that when facilitating collaboration with industry, we must look at the association between industry and academia in a more holistic manner. He says that it […]

Brands Represent Much Of The Value Of The Firm, Yet We Don’t Have A Good Way Of Valuing Brands: Dr. David W. Stewart, Loyola Marymount University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. David W. Stewart, President’s Professor of Marketing and Law, Loyola Marymount University In his presentation, Dr. Stewart discusses why it is important for the academia to interact with managers who he calls ‘real people’ and lists a few benefits […]