Eight Points To Keep In Mind When Conducting International And Cross Cultural Research: Dr. Tammo H.A. Bijmolt, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Tammo H.A. Bijmolt, Professor of Marketing Research, Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen In his presentation, Dr. Bijmolt discusses at length some important […]

Working Paper On Impact Of Innovation And Technological Advancement On How Products Collapsed: Dr. Ramanathan Subramaniam, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Ramanathan Subramaniam, Professor of Marketing, IIMA Dr. Ramanathan Subramaniam talks about a working paper that studies impact of innovation and technological advancement on how products collapse. Events such as the BP oil spill […]