For Strategic Research We Need Multi-Method Work Like Surveys, Experiments And Time Series Models: Dr. Nick Lee, Aston Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Nick Lee, Professor of Marketing and Organizational Research, and Director of Research Degrees, Aston Business School Dr. Lee talks about the various methodical issues and problems that crop up when conducting research especially in strategic marketing fields. He […]

Consumers Take Time To Get Accustomed To New Store Formats: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, IIMA Dr. Sinha talks about modernization of the retail industry in emerging markets. He says that factors such as community, caste and location all affect the industry. Apart from these factors, he says that ‘convenience’, which […]

Three Areas In Retailing That Need To Be Researched: Dr. Suraksha Gupta, Brunel Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Suraksha Gupta, Lecturer, Brunel Business School In her presentation, Dr. Suraksha Gupta discusses three areas in retailing that need to be researched. They are: information management knowledge of how consumer loyalty works in emerging markets how the retail industry […]