Eight Points To Keep In Mind When Conducting International And Cross Cultural Research: Dr. Tammo H.A. Bijmolt, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Tammo H.A. Bijmolt, Professor of Marketing Research, Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen In his presentation, Dr. Bijmolt discusses at length some important […]

For Strategic Research We Need Multi-Method Work Like Surveys, Experiments And Time Series Models: Dr. Nick Lee, Aston Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Nick Lee, Professor of Marketing and Organizational Research, and Director of Research Degrees, Aston Business School Dr. Lee talks about the various methodical issues and problems that crop up when conducting research especially in strategic marketing fields. He […]

Working Paper On Impact Of Innovation And Technological Advancement On How Products Collapsed: Dr. Ramanathan Subramaniam, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Ramanathan Subramaniam, Professor of Marketing, IIMA Dr. Ramanathan Subramaniam talks about a working paper that studies impact of innovation and technological advancement on how products collapse. Events such as the BP oil spill […]

Consumers Take Time To Get Accustomed To New Store Formats: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, IIMA Dr. Sinha talks about modernization of the retail industry in emerging markets. He says that factors such as community, caste and location all affect the industry. Apart from these factors, he says that ‘convenience’, which […]

Three Areas In Retailing That Need To Be Researched: Dr. Suraksha Gupta, Brunel Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Suraksha Gupta, Lecturer, Brunel Business School In her presentation, Dr. Suraksha Gupta discusses three areas in retailing that need to be researched. They are: information management knowledge of how consumer loyalty works in emerging markets how the retail industry […]

Academicians Need To Give The Industry New Aha! Ideas: Dr. Jagdish N. Sheth, Emory University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Dr. Sheth starts his presentation by enumerating the most obvious and easiest means of facilitating collaboration between industry and academia, such as:         inviting industry professionals as […]

We Do Not Take Up Projects Where The Company Insists On Having A Propriety Right Over The Research: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, Indian Institute of Management, Ahmedabad Dr. Sinha says that when facilitating collaboration with industry, we must look at the association between industry and academia in a more holistic manner. He says that it […]

In Research, The Focus Should Be On Rigour And Relevance: Dr. V Kumar, Georgia State University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. V Kumar, Regents Professor; Richard and Susan Lenny Distinguished Chair Professor in Marketing, Georgia State University Dr. Kumar starts his presentation by telling the audience how his journey in research started and why data is important for research. To bring […]

Brands Represent Much Of The Value Of The Firm, Yet We Don’t Have A Good Way Of Valuing Brands: Dr. David W. Stewart, Loyola Marymount University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. David W. Stewart, President’s Professor of Marketing and Law, Loyola Marymount University In his presentation, Dr. Stewart discusses why it is important for the academia to interact with managers who he calls ‘real people’ and lists a few benefits […]

For A Research Centre To Be Successful, It Should Focus On The Target Group: Dr. Peter C. Verhoef, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Linking Academic Research To Business Practice Speaker: Dr. Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen Dr. Peter C. Verhoef talks about linking marketing practice with business with reference to setting up and running a research centre. He discusses in detail […]