ISB Digital Summit, August 22 – 23, Hyderabad

ISB is back with their annual Digital Summit to be jointly hosted by the  Srini Raju Centre for IT and the Networked Economy at the Indian School of Business and Jigserv Digital. The summit is scheduled to be held on August 22-23 at ISB’s Hyderabad campus. Register Now This year, the theme of the summit […]

International Conference On Social Media Marketing In Emerging Markets, July 25-26, Bengaluru

Welingkar Institute of Management Development & Research (WeSchool) – Bengaluru, is organizing the International Conference on Social Media Marketing in Emerging Markets (ICSMM) 2014, in collaboration with Academy of Indian Marketing (AIM), to be held on 25th & 26th July at ITC Gardenia, Bengaluru. Social media has not left any aspect of marketing untouched. Brand […]

Digital Marketing Conclave & Awards 2014, 21 July, Chennai

VIT Business School is organizing Digital Marketing Conclave & Awards 2014 in collaboration with Think Media Inc. on 21 July, 2014, at Trident Hotel, Chennai. The conclave themed Digital Marketing in the Emerging Markets aims to enhance participants’ understanding of Digital Marketing and methods to increase the effectiveness of this platform in emerging markets. Prof. […]

Eight Points To Keep In Mind When Conducting International And Cross Cultural Research: Dr. Tammo H.A. Bijmolt, University of Groningen

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Tammo H.A. Bijmolt, Professor of Marketing Research, Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen In his presentation, Dr. Bijmolt discusses at length some important […]

For Strategic Research We Need Multi-Method Work Like Surveys, Experiments And Time Series Models: Dr. Nick Lee, Aston Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Nick Lee, Professor of Marketing and Organizational Research, and Director of Research Degrees, Aston Business School Dr. Lee talks about the various methodical issues and problems that crop up when conducting research especially in strategic marketing fields. He […]

Working Paper On Impact Of Innovation And Technological Advancement On How Products Collapsed: Dr. Ramanathan Subramaniam, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives II – Emerging Market, International & Cross Cultural Research Speaker: Dr. Ramanathan Subramaniam, Professor of Marketing, IIMA Dr. Ramanathan Subramaniam talks about a working paper that studies impact of innovation and technological advancement on how products collapse. Events such as the BP oil spill […]

Consumers Take Time To Get Accustomed To New Store Formats: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, IIMA Dr. Sinha talks about modernization of the retail industry in emerging markets. He says that factors such as community, caste and location all affect the industry. Apart from these factors, he says that ‘convenience’, which […]

Three Areas In Retailing That Need To Be Researched: Dr. Suraksha Gupta, Brunel Business School

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Bridging Research Perspectives I – Retailing Speaker: Dr. Suraksha Gupta, Lecturer, Brunel Business School In her presentation, Dr. Suraksha Gupta discusses three areas in retailing that need to be researched. They are: information management knowledge of how consumer loyalty works in emerging markets how the retail industry […]

Academicians Need To Give The Industry New Aha! Ideas: Dr. Jagdish N. Sheth, Emory University

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University Dr. Sheth starts his presentation by enumerating the most obvious and easiest means of facilitating collaboration between industry and academia, such as:         inviting industry professionals as […]

We Do Not Take Up Projects Where The Company Insists On Having A Propriety Right Over The Research: Dr. Piyush Kumar Sinha, IIMA

Event: 2nd AIM-AMA Sheth Foundation Doctoral Consortium, January 5-7, 2014 Session: Facilitating Collaboration With The Industry Speaker: Dr. Piyush Kumar Sinha, Professor of Marketing, Indian Institute of Management, Ahmedabad Dr. Sinha says that when facilitating collaboration with industry, we must look at the association between industry and academia in a more holistic manner. He says that it […]