International Conference On Social Media Marketing In Emerging Markets, July 25-26, Bengaluru

Welingkar Institute of Management Development & Research (WeSchool) – Bengaluru, is organizing the International Conference on Social Media Marketing in Emerging Markets (ICSMM) 2014, in collaboration with Academy of Indian Marketing (AIM), to be held on 25th & 26th July at ITC Gardenia, Bengaluru. Social media has not left any aspect of marketing untouched. Brand […]

Product Positioning Holds The Key: Tata Nano’s Second Coming

Its been nearly 5 years since the first Tata Nano was delivered to Mumbai resident Ashok Vichare and the product’s journey since then, is turning out to be the stuff that classic marketing case studies are made of. First, an emotional story that led to a grand vision. Then, unprecedented hype leading up to launch […]

Beverage Marketing: 4 Innovative On-Ground Activations

Digital marketing and social media may be the next big thing in advertising, however, traditional on-ground marketing continues to remain a favorite to generate brand awareness. The beverage industry uses on-ground marketing predominantly to engage the masses, outdo rivals and grab eyeballs. Here’s our list of the 4 Most Innovative On-Ground Marketing Campaigns by beverage […]

Kotler: The Death Of Marketing

Video Ads Now In Your Facebook Newsfeed

After months of testing and postponing, Facebook finally decided to roll out premium video ads on its site from today. A blog post says that for now, the ads would be from a select group of advertisers. Here’s what you should know about these ads that are soon to flood your Facebook homepage: Each ad will be a […]

Branded Entertainment Goes Mainstream On TV

Unilever forays into mainstream branded entertainment with MTV Films

Mindshare has roped in six leading Bollywood directors to make short films ‘inspired by’ Hindustan Unilever brands to be telecast on youth channel MTV India. Read More at Campaign India

Sports Marketing Doubles In Five Years to Rs 4200 cr

First Of Its Kind Sports Marketing Study

A GroupM and SportzPower report says that the sports market is slotted to grow exponentially in the next few years with other sports like football, basketball, distance running, golf, motorsports, tennis, hockey, badminton and contact sports complementing the cricket story, Read on Exchange4Media

Media industry grows by 12% in 2013

FICCI-KPMG says “economic slowdown had a negative impact” on print advertisements even as digital media in India grew faster than any other advertising category. Read More in Hindu Business Line