It’s Time For Online Brands To Speak Up In Local Language

The success and failure of International SEO is largely dependent on the marketing strategies at a country level, technical solutions for different locations, and connection with the local team. Read more at

5 Tips For An Effective Mobile Content Marketing Strategy

Here are five things that marketers must do to gain maximum benefit from their mobile marketing initiatives. Read more at Forbes

How CMOs And CROs Can Be Allies

Experts from McKinsey share how CMO and CRO can work more effectively together and what organizations should do to build and maintain a fruitful CMO-CRO partnership. Read more at Harvard Business Review

15 Mind-Blowing Stats About Digital Transformation

Here are fifteen mind-blowing stats about digital transformation that will help marketers know where they stand in their digital journey. Read more at

Marketing That Makes Consumers Smile

Here are four brands that have managed to include at least one of the ten things that leads to happier living (based on psychological research by The Young Foundation) over the past year and produced excellent results. Read more at Direct Marketing News

5 Takeaways That Lead To Marketing Magic

Here are a five magical takeaways that brands can offer consumers to enrich their research or shopping experience. Read more at Forbes

It’s Called ‘Price Coherence,’ And It’s Surprisingly Bad For Consumers

Benjamin G. Edelman, Associate Professor, Harvard Business School,  and Julian Wright Professor of Economics, National University of Singapore, in a paper on effect of price coherence, find that even if price coherence may seem to offer benefits to consumer at no costs, it is actually less profitable for them. Read more at Harvard Business School […]

The Interview: Helena Norrman, CMO, Ericsson

Helena Norrman shares her thoughts on various aspects of marketing including big data, digital, and mobile marketing.. Read more at

Four Steps Boards Should Take To Build Global Brands

According to Martin Roll, founder of Martin Roll Company, and author of Asian Brand Strategy, company boards must consider creating and developing brand vision, implementing a global strategy; motivating, influencing, aligning goals and objectives, and sustaining, enhancing the brand building process, when aiming to build global brands. Read more at INSEAD KNOWLEDGE

Let’s Get Phygital

According to Loni Stark, Senior director of strategy and product marketing, Adobe, only 10% of global transactions happen digitally hence it has become even more necessary to integrate the digital world with the physical world. Marketers must ensure that their communication is available not only across all online channels but also offline. Read more at Direct Marketing News