3rd AIM-AMA Sheth Foundation Doctoral Consortium – An Unforgettable Experience: Diptiman Banerji, Ph.D Candidate, IIM Calcutta

The 3rd AIM-AMA Sheth Foundation Doctoral Consortium which was held from 18th – 20th January at IMT Dubai, was attended by more than 40 student delegates and 30 renowned academics from across the globe.  The program commenced with Professor V. Kumar from Georgia State University and Professor Jagdish Sheth from Emory University (via video) addressing the audience. Mr. Jayant Shah of Academy of Indian Marketing welcomed the delegates to the three-day event.

Profs. V. Kumar, David Stewart and John Roberts discussed the importance of linking academic research to practice. They exhorted young researchers to conduct  research that is  relevant, rigorous, strongly grounded in theory  and can be applied to solve practice-related issues. In the session that followed, Profs. Barbara Kahn, Dr. K Sudhir, Min Ding, Dr. Shainesh and Naresh Malhotra  spoke about prerequisites for publishing in prestigious journals like  JCR, JAMS, CNS, JIBR and Review of Marketing Research respectively. They emphasised the importance of having  a solid theoretical foundation behind one’s work and a substantiative contribution over extant research in that area. In the last session of 18th January, a panel of eminent academicians again underscored the significance of conducting relevant research.

Day 2 started with one of the most important topics for all budding researchers – how to publish in AMA Journals. While Prof. V Kumar discussed how to publish in JM, Prof. Robert Meyer spoke about JMR, Prof. Constantine Katsikeas about JIM, and Dr. David Stewart about JPPM. Issues like how to handle R&R and rejection, why it is imperative to maintain research integrity, and what are the kinds of work each journal solicits were also touched upon during the session.  The next three sessions by eminent faculty from various institutes were on  bridging research perspectives, including sessions on emerging markets & international research, marketing models, social media and digital marketing, services marketing, branding & marketing strategy and retailing. All the sessions were interesting and thought provoking, the speakers provided valuable inputs in terms of extant research as well as future research ideas.

In the first session of the third day, Profs. Krishanu Rakshit, Russell Belk, Ritu Mehta and Moutusy Maiti spoke about their work and different perspectives on emerging research areas within consumer behaviour. The final session of the consortium was on career and teaching development, with discussions revolving around how to conduct research in one’s initial years as a faculty member and how to connect to one’s students. Valuable inputs were given for the budding academics regarding some of the important pitfalls to avoid early on in one’s academic career and how to keep one’s students engaged while teaching.

Apart from the insightful discussions on various aspects of marketing, the consortium also provided the delegates an opportunity to network with globally renowned marketing scholars during the engaging evening activities.

All good things end, and the consortium was no exception! Prof. Bibek Banerjee gave the vote of thanks and Mr. Jayant Shah concluded the programme amidst hopes that the proceedings of the consortium would help the students on their path to become better researchers and academicians in the future.

diptiman banerjeeDiptiman Banerji is a doctoral candidate at Indian Institute of Management – Calcutta, in the 4th year of his research work. After getting his BE and MBA degrees, Diptiman joined the industry and worked for 15 years in different blue-chip Indian companies like Bharti Airtel, Hutch (now taken over by Vodafone), Reliance Communications, Aircel and CMC Limited. His diverse work experience includes sales and relationship management with B2B clients, maintaining high service standards of front-end customer care operations, and ensuring overall customer delight levels.