Indian Marketing Review

The success and failure of International SEO is largely dependent on the marketing strategies at a country level, technical solutions for different locations, and connection with the local team. Read more at CMO.com

Here are five things that marketers must do to gain maximum benefit from their mobile marketing initiatives. Read more at Forbes

Experts from McKinsey share how CMO and CRO can work more effectively together and what organizations should do to build and maintain a fruitful CMO-CRO partnership. Read more at Harvard Business Review

Here are fifteen mind-blowing stats about digital transformation that will help marketers know where they stand in their digital journey. Read more at CMO.com

Here are four brands that have managed to include at least one of the ten things that leads to happier living (based on psychological research by The Young Foundation) over the past year and produced excellent results. Read more at Direct Marketing News

Here are a five magical takeaways that brands can offer consumers to enrich their research or shopping experience. Read more at Forbes

Benjamin G. Edelman, Associate Professor, Harvard Business School,  and Julian Wright Professor of Economics, National University of Singapore, in a paper on effect of price coherence, find that even if price coherence may seem to offer benefits to consumer at no costs, it is actually less profitable for them. Read more at Harvard Business School Working Knowledge

Helena Norrman shares her thoughts on various aspects of marketing including big data, digital, and mobile marketing.. Read more at CMO.com